almost weekend. — Singapore
A dog lives in its collar.
We build for that.
It's the one thing your dog wears every hour of every day. So we made a short, deliberate range — and held every piece of it to one standard worth wearing that long.
The Daily, in Stamford navy. Photographed on the river, six in the morning.
The decision
We decided not to make a cheap one.
There's no entry collar and no upgrade. One construction, one standard — offered in five colours and a single black bundle. The version you stop thinking about, because it keeps working, is the only version we make.
It costs more than the collar at the counter and less than the one you replace twice. That's the whole proposition. Everything below is how we hold to it.
The standard
Four things every piece does, regardless of colour or line.
By the build
The same numbers, written on every piece.
No size politics and no hidden variants. One build, measured and stated plainly.
The names
Each piece carries the name of a place in Singapore — a street, a quay, a district. A name is harder to cut corners on than a number.
A note on what we stand behind
We're a small studio in Singapore making one range, once, properly. Every piece carries a 1-year warranty against defects in materials or workmanship — if a buckle or a seam fails in normal use, write to us and we'll repair or replace it, no argument. We'd rather you kept one collar for years than bought a cheaper one twice. That's the only reason a brand this small is worth trusting.
